Excelsior & Outer Mission Streetscape Design Guidelines
Employer: San Francisco Planning Department
I supported San Francisco’s Excelsior & Outer Mission neighborhood public realm improvements by helping draft the Streetscape Design Guidelines through a year-long process that involved extensive community engagement. I assisted in the creation and implementation of the engagement plan, the design of outreach materials, as well as the drafting and production of the final document.
Engagement EFFORTS: 3 open houses, Attended 5+ neighborhood association meetings, 1 pop-up event, tabling and intercept surveys at 2 community events, online surveys via SurveyMonkey, and with youth (2nd and 4th graders) via Y-Plan Program.
Outreach Collateral:24x36” Presentation boards, 11x17” hand-outs, 8.5x11” paper surveys, 4x6”mailing postcards, 15x20” posters, InDesign templates, diagrams, maps, and icons. Also, helped draft content for outreach materials and website.
Tags: Community engagement / Graphic Design / Public realm / Urban Design / GIS
Phase 1: Project Introduction
Group Asset Mapping ~ 15 min
First, we printed out a map of the park. We asked the attendees to mark areas they frequent and describe the amenities that exist or are needed. This activity was used to spark conversation about how the park is used.
Phase 2: Neighborhood Identity & Streetscape Priorities
Group SWOT Analysis ~ 15 min
Building on the previous activity, we continued the conversation and led the group through a an activity filling out a poster listing the park’s strengths, weaknesses, (design) opportunities and threats.
Phase 3: Conceptual Streetscape Design Feedback
Wishlist Vote ~ 15 min
Finally, we asked each group to make a list of items to include in the new design. We consolidated the lists. We gave each attendee five stickers to mark items that are most important to them.